A Convergent TV Platform Built For Agencies

CF integrates media and creative in one shop. Tatari adds the attribution layer that connects TV to what it drives.

Copacino Fujikado integrates media and creative end-to-end -- strategy, buying, analytics, all under one roof. Tatari extends that integration to TV attribution: every linear and CTV airing reporting the next morning with site visits, conversions, and lead submissions tied to the specific spot. Direct publisher buying at $10-13 CPM on Hulu, Peacock, and HBO means more of the media budget reaches the screen.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → CF just added a Programmatic Specialist to the media team. The infrastructure is growing. Direct CTV buying at lower CPMs -- alongside the attribution layer that connects airings to conversions -- is the next natural addition to what the media team already does.
  • → Visit Seattle measures in hotel bookings and trip planning sessions. Premera Blue Cross measures in enrollment conversions. Gesa Credit Union measures in product sign-ups. All three run TV. Tatari connects every airing to those specific outcomes the morning after it airs.
  • → The clients CF runs TV for -- tourism, healthcare, financial services -- all have digital conversion funnels worth measuring. Attribution ties every airing to site visits, form submissions, and product sign-ups the morning after. That's the data that justifies growing the TV budget instead of defending it.
What Makes Tatari Different?
TV attribution that feeds back into the creative. Linear and CTV measured to the outcome, next morning.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
A Visit Seattle spot that airs Sunday drives hotel search sessions by Monday morning. A Premera airing drives enrollment page visits. A Gesa spot drives product inquiry form submissions. Not reach. Actual downstream actions by network and daypart -- the data that improves the next creative brief.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No SSP, no exchange markup. Linear and CTV in one platform -- one buy, one attribution report, one vendor relationship for CF's media team instead of separate operations per channel.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

CF keeps strategy and client ownership. Tatari handles direct publisher execution and attribution across linear and CTV. Scott's media team plans both channels in one interface and pulls one unified report -- attribution that feeds back into Co Lab's creative and media optimization sprint.

See our media buying tools for TV
Measurement

Every airing reports the next morning: network, daypart, creative, and the site-side action it drove. Same cadence as CF's digital reporting -- and the data that makes the next Co Lab sprint sharper.

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Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


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Client retention
Measurement that sticks
When DAC unified linear and CTV on one platform, they could prove TV's contribution to real business outcomes. Clients expanded their TV budgets. The same infrastructure is available to Visit Seattle, Premera, and Gesa today.
New revenue
A full TV service line
CF's "media and creative belong together" model is strengthened when TV attribution shows which spot drove results. The data doesn't just retain accounts -- it sharpens every subsequent brief and makes the integrated model more defensible.
Premium access
Inventory beyond programmatic
Visit Seattle and Premera as the entry points. Symetra, Gesa, Sound Transit follow. One MSA covers CF's full media buying portfolio.
Next step for Scott
See what Visit Seattle looks like with attribution connecting every TV airing to hotel search sessions and booking activity.

Tatari will show what attribution looks like for Visit Seattle -- hotel search sessions and trip planning activity tied to specific TV airings, by network and daypart, the morning after each spot airs.

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